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4.9 out of 5 from 2,000+ brow reviews

precise. clean. transformative.

Clean, vegan, PETA-certified brow and eye essentials for natural-looking definition.

“I get many compliments on my brows with this pencil. Definitely a must-have in my makeup bag.”
Arsha F., Chella customer

CLEAN

CRUELTY-FREE

VEGAN

PARABEN-FREE

GLUTEN-FREE

EU CERTIFIED

we’re all about brows & eyes

At Chella, we keep beauty focused on brows and eyes. Why? Because they’re the first thing people notice, and the truest way you connect. Our clean, vegan, PETA-certified formulas are made with high-quality ingredients that deliver results you can see and feel. Focused beauty. Effortless confidence.

best sellers

Our most-loved brow and eye essentials.

FEATURED IN:

Vogue
Byrdie
Allure
Elle
  • find your
    brow shade

    shades to match your skin.

    9 shades

    Find shade
  • find your
    highlighter shade

    highlight who you are.

    4 shades

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master the technique

Quick how-to videos from our pros. Watch the steps, then shop what's used.

look great. feel great.

These are the gems. The products we recommend you give a try. Enter the world of Chella, created for a better you.

key partnerships

Relationships matter. We’ve selected the right partners to team up with and elevate our offering so you can look your very best. Find Chella wherever you may be in the world Spas, salons, hotels. Enjoy.

The Ritz-Carlton
Four Seasons
Waldorf Astoria
Marriott
OVI
Tricoci

The Spa at Séc-he Crowned #1 in Spas of America’s Top 100 for 2023

Real reviews

loved by our community

4.9 out of 5 from 2,000+ brow reviews

inspired bio

Passion. Commitment. Quality. This is what made an ex-professional football player want to launch a clean line of beauty products. For decades Chris Kolodziejski honed his athletic career and today, has forged ahead to develop a line of brow and eye makeup products that caters to women who take pride in their appearance while being committed to the environment, the fight against animal cruelty and a desire to look their best.

from verified buyers

  • Verified buyer

    Excellent Eyebrow Products

    I own no less than 25 eyebrow products from different brands and this is my favorite. I love the fine tip of the pencil. It makes it so easy to use. The color is what I want and the product stays on throughout the day.

    Brandie W.

    brow essentials kit

    Regular price $48.00 Sale price $36.00 4.8 out of 5 stars, 9 reviews

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  • Verified buyer

    0 to 100

    A lifesaver for those of us without eyebrows— very realistic looking and stays on all day. Buy it for life.

    Sydney K.

    eyebrow pencil

    $25.00 4.9 out of 5 stars, 1186 reviews

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  • Verified buyer

    Absolutely fantastic brow filler!

    Fantastic cream filler, love the wide base of the pot - makes for easy use of creme. Absolutely love this brow filler! Customer service is top-notch as well 😊👏

    Madison V.

    eyebrow cream

    $30.00 4.8 out of 5 stars, 614 reviews

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  • Verified buyer

    A makeup must have!

    I have used MANY brow products over the years, but Chella brow pencil, is by far the best I have found! … I'm in the fitness industry, and after teaching classes all day, I never see the color bleed or fade. Hands down, THE BEST!!!

    Kate D.

    eyebrow pencil

    $25.00 4.9 out of 5 stars, 1186 reviews

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  • Verified buyer

    Best mascara

    This is my all time favorite mascara. The length, volume, and definition it gives to my lashes I love and that’s why I keep coming back.

    Nichole O.

    good drama mascara

    $25.00 4.6 out of 5 stars, 49 reviews

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  • Verified buyer

    I love it it’s perfect

    I have salt and pepper silver hair I am 57 years old turning 58 I got a sample of Taupe eyebrow pencil in a Beauty box years ago … DEFINITELY I love this color … I also work out it doesn’t wear off in any significant way.

    Diana P.

    eyebrow pencil

    $25.00 4.9 out of 5 stars, 1186 reviews

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  • Verified buyer

    My go-to for over 4 years

    This mini palette is honestly the only eye shadow that I wear … I had the same palette for 4 years that I got in a Birchbox and finally reordered a new one for myself for Christmas.

    Hallie W.

    mini la vie neutral eyeshadow palette

    $22.00 4.4 out of 5 stars, 97 reviews

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  • Verified buyer

    The Best lush balm ever

    Since using this product I’ve noticed that my skin feels and looks more radiant and clean - I’m looking younger and younger. My skin is truly breathing

    Antoinette R.

    hydrating cleanser lush balm

    $60.00 5.0 out of 5 stars, 2 reviews

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rewards & referrals

Check out our Chella Perks

Join free and get 50 points, then earn on every order.

  • 1 point for every $1Every 100 points is $10 off.
  • A birthday treatBonus points every birthday.
  • Give $15, get $15For every friend who places a first order of $50+.
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